What is a Casino Affiliate Program?

With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

This strategy is known as casino affiliate marketing, and it is the absolute backbone of the entire industry.

The Basics of Affiliate Marketing

They create content, such as slot reviews or strategy guides, designed to attract potential gamblers to their website.

This performance-based marketing ensures the casino only pays when a new, depositing customer is actually acquired.

• It is a completely performance-based marketing structure
• Affiliates assume the cost of building websites and driving SEO traffic
• Both parties benefit: the casino gets players, the affiliate gets paid

Understanding Revenue Share (RevShare)

Under a RevShare agreement, the casino pays the affiliate a percentage of the net losses generated by the referred player.

If an affiliate refers a “whale” who loses thousands every month, the affiliate makes a massive, continuous profit.

Understanding CPA Affiliate Deals

Instead of a percentage of losses, the casino pays the affiliate a single, flat fee for every depositing player.

However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.

While controversial to some, it ensures that players have access to thousands of detailed reviews and exclusive bonuses.